• Health and Fitness is a $14.1 billion industry, serving nearly 40 million members in the USA



• According to IHRSA (the premier health club industry association) health club memberships are projected to reach 50 million by 2010, representing a 25% growth rate from current levels



• Nutrition and Weight Loss is a $44 billion industry



• National trends toward obesity and heart disease point to demand for healthy living and exercise



• Nationally, there is an increased awareness of exercise as an integral component to health and fitness



• Globally, there is a greater focus on health and fitness and a strong demand for a branded fitness center with international standards of service

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