Company


 Corporate Partners & Opportunities 


Bally Total Fitness is the only nationally owned and commercially operated chain.

  • Approximately 400 clubs in 50 of the top 60 DMA's in North America
  • More members than the next 10 fitness center operators combined (Source: Club Industry Magazine)

Largest single group of health and fitness-conscious consumers.

  • 18-49
  • Male/Female ratio 1:1
  • Average HH Income $52,000
  • 76% Internet enabled

Our staff is your sales force.

  • 23,500 on-site staff members
  • 6,700 group exercise instructors
  • 3,500 Personal Trainers

Opportunities can involve:

-Sampling and couponing     -On-site demonstrations     -On-pack special offers
-In-club events and programs     -Direct mail     -Loyalty Programs
-Themed displays at retail     -Special events


Our Current Partners:


Manufactured by the Chicago-based Quaker Oats Company, Gatorade® Thirst Quencher is the nation's leading sports drink, scientifically formulated and athletically proven to replace fluids and provide energy to working muscles. With more than 30 years of research, The Gatorade Company understands the needs of active people and has taken its knowledge of hydration and sports nutrition to create Propel Fitness WaterTM and GatoradeTM Energy Bar.


The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, energy drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate exceeding 1 billion servings each day.

For more information about The Coca-Cola Company, please visit www.cocacola.com.



Interested? For more information, contact partnerships@ballyfitness.com.


©2002 Bally Total Fitness Corporation. All rights reserved.